Explore basic concepts of audience measurement and specific engagement strategies of product placement and celebrity endorsement
Knowing how to speak to your audience in their language about what’s in their mind is important in campaign planning. This course introduces key media audience measurements of traditional and non-traditional media, different types of indirect advertising, and examines the theories that explain the communication effect of celebrity endorsement in advertising in Hong Kong and Malaysia among the target audience of different age groups.
- Teacher: Kara K W CHAN
- Teacher: Qiqi LI
Learn data visualization principles and techniques to present data in an efficient and professional way for academic and business.
Data visualization skills are essential in academic and business environments. In this course you will learn data visualization principles and techniques that will help you to organize and present data in an efficient and professional way.
After this course you will be able to achieve effective communication by applying the most appropriate data visualization process and steps. Your overall data visualization skills will be improved. You will be able to apply various professional tools that make static and dynamic visualizations.
- Teacher: Kristen LI
Explore basic concepts of audience measurement and specific engagement strategies of product placement and celebrity endorsement
Knowing how to speak to your audience in their language about what’s in their mind is important in campaign planning. This course introduces key media audience measurements of traditional and non-traditional media, different types of indirect advertising, and examines the theories that explain the communication effect of celebrity endorsement in advertising in Hong Kong and Malaysia among the target audience of different age groups.
- Teacher: Kara K W CHAN
Learn data visualization principles and techniques to present data in an efficient and professional way for academic and business.
Data visualization skills are essential in academic and business environments. In this course you will learn data visualization principles and techniques that will help you to organize and present data in an efficient and professional way.
After this course you will be able to achieve effective communication by applying the most appropriate data visualization process and steps. Your overall data visualization skills will be improved. You will be able to apply various professional tools that make static and dynamic visualizations.
- Teacher: Kristen LI
The objective of this course COMP4127 is to recap of different information systems in operation & management and extend the potential graduates’ horizon into the realm of audit & control aspects of information management.
The course covers six major areas including Information Security Audit and Control, Management Controls, Application Controls, Evidence Collection & Evaluation, Protection of Information Assets and The Application of IS Audit & Control.
