Explore children and youth's consumer culture with leading experts.
Children and youth are becoming important targets for products, services, and innovations. This course provides an introduction to the environment and consumption values of the children and youth market, as well as the contents of popular media for them. We also cover visual research methodology as a way of understanding perceptions and behaviour of children and youth. We introduce ethical requirements and best practices when we conduct research that involves minors under the age of 18.
By the end of the course, you will gain a deeper understanding of the children market and its contexts.
- Teacher: Tak Hoi WONG
Explore children and youth's consumer culture with leading experts.
Children and youth are becoming important targets for products, services, and innovations. This course provides an introduction to the environment and consumption values of the children and youth market, as well as the contents of popular media for them. We also cover visual research methodology as a way of understanding perceptions and behaviour of children and youth. We introduce ethical requirements and best practices when we conduct research that involves minors under the age of 18.
By the end of the course, you will gain a deeper understanding of the children market and its contexts.
- Teacher: Tak Hoi WONG
良好的聆聽技巧是管理人必須具備的技巧之一。你是否一個良好的聆聽者？如果你有興趣加強你的聆聽技巧，中文大學商學院管理學系的阮少娟老師邀請你與她一起通過6節視頻講學，了解聆聽的重要性及學習如何成為一個良好的主動聆聽者。
